Introducing the new instax SHARE SP-3, the first square format instant printer


instax announces the launch of the SP-3 SHARE, the first square format printer to join the iconic instax range. The SP-3 will be available from November 17th, and will allow it’s users to print any image from a smart phone or social media onto instax film at the simple click of a button.The SP-3 follows the launch of the hugely popular SQ10 hybrid camera, and square format film, which was introduced to the range in May of this year. The new 1:1 ratio is a firm favourite among photographers, and the social media generation, who have encouraged the rising trend of square photography with their love for the popular social media platform, Instagram*.

Over recent years, the desire for nostalgia has risen, as young people move to take their memories offline and into a physical format to last a lifetime. The SP-3 SHARE is the perfect accessory to do so, as it allows users to select their favour moments from congested camera rolls or the darkest depths of social media, and turn them into something tangible that never fades.

Alongside the SP-3, the dedicated SHARE app has been given an exciting refresh, and now has several new features to make the process even more fun from the selection process right up to seeing the finish product. Users can now print up to 9 images per sheet using the Collage Template feature, or use My Template to print a message in 11 show-stoppings designs. It is also possible to edit the colour, size and darkness of the text, resulting in a trendy, bespoke image.

In addition to Instagram, Facebook* and Weibo*, the app is compatible with Dropbox*, Google Photos* and Flickr*. Users access their chosen social media for storage website directly through the app and select an image saved to that website. This makes it easy for users to find photos that they like, giving them more options.

The instax SP-3 comes in black and white, with a sleek multi-side design that exudes high quality, while being compact and lightweight.

The previous product in the instax SHARE series, instax SHARE SP-2 (“SP- 2”) was released in July 2016. Users can send photos from their smartphones using a dedicated app*1 and print them on card-sized instax film quickly and easily

*1: A free app for Android devices and the iPhone. It can be downloaded from Google Play on Android devices or from the App Store on the iPhone. Android and Google Play are registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc.
*2: Facebook is a trademark or registered trademark of Facebook, Inc. Instagram is a trademark or registered trademark of Instagram, Inc.


1. Product Name: Fujifilm instax SHARE SP-3 WHITE/BLACK

2. Release Date: Friday, November 17, 2017

3. Price: £174.99

4. Features:

(1) Create instax photos by printing images from iPhones and AndroidTM phones via instax SHARE app.

(2)  Images have a high resolution with print pixels of 800 x 800 dots and 318 dpi to show detailed gradations and the facial expressions of a full-length portrait, character or objects clearly.

(3)  The product comes with Image Intelligence, proprietary image processing technology that automatically sets the optimum brightness during printing.

(4) Exposure is done while the photo is sent, enabling output in just 13 seconds.

(5) New templates added to the instax SHARE app:

a. My Template
A template function where users can add text as desired and freely adjust the text color, size and darkness by moving sliders left and right, broadening the range of photo styles available to them. (Available only with SP-3.)

b. Collage Template
A template function allowing users to print 2-9 photos together on one sheet. Print a collection of memories from a special day, or tie together photos with a particular theme.

c. Split template
Transform 1 picture into multiple instax photos. This allows all kinds of unique photo styles, such as dividing a beautiful landscape across two instax photos to make one big print.

d. SNS Template
Template for printing images that were uploaded to a social networking service (SNS). This social media-linked printing feature allows users to include their profile photo or number of likes in the photo.

e. Real Time template
When the “Real Time Template” is selected and a photo is taken, the date, place, weather, temperature, and humidity are indicated in the frame. Great for travel photos or watching your baby grow.

(6) The simple yet sophisticated design has a modern, sharp shape and rich colors.

(7) Equipped with a rechargeable battery to charge via micro USB port. Around 160 photos can be printed per charge.

(8) Users can print image data directly from a Fujifilm digital camera. *See the official website for details such as compatible devices.

Screens in the app (screenshots)

Collage Template

My Template


UK INSTAX Press Office
Email: [email protected]


instax is an instant camera brand marketed by FUJIFILM Corporation. Providing retro-style cameras which instantly print photographs in either mini, WIDE, or SQUARE formats, instax has been capturing one off moments since 1998. Flagship products include the mini 9, mini 70, mini 90, WIDE 300, SP-2 SHARE printer and SQ10 Hybrid.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the country’s most popular photographic and imaging brands.

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