instax launch rose gold edition of the mini 70 camera

INSTAX ANNOUNCE THE LAUNCH OF AN EXCLUSIVE ROSE GOLD ADDITION TO THEIR ICONIC MINI 70 INSTANT CAMERA RANGE

The a-la-mode colour is a current favourite for trendsetters worldwide, and is the perfect addition for instax’s fashion conscious, creative users.

The camera, an exclusive to John Lewis, will be available for purchase from 18th of October. A great choice for any Christmas stocking, the point-and-shoot camera boasts exciting features such as selfie mirror, automatic exposure control, self-timer, macro and high-key mode.

Laurie Field, Buying Assistant for Mobile, Photo and Wearable Technology at John Lewis comments: “We’re really excited to launch the new and exclusive Rose Gold instax mini 70 at John Lewis, just in time for capturing those special Christmas party moments.  The perfect fit for fashion conscious snappers, the stylish Rose Gold hue makes this camera the ideal fashion accessory for the season.”

The instax mini 70 in Rose Gold will be sold at John Lewis stores for £109.99 (including 10 shots), and online. Top up instax Mini film (20 sheets per pack) retails from £14.99.


Main specifications

Film 10 x FUJIFILM instant colour mini film sheets included, packs of 20 x ‘instax mini’ film (sold separately)
Film size 86mm x 54mm
Picture size 62mm x 46mm
Lens Retractable lens, 2 components, 2 elements, f = 60 mm, 1:12.7
Viewfinder Real image finder, 0.37 x, with target spot
Focusing Motor-driven 3-range switching (0.3 m – 0.6 m/0.6 m – 3 m/3 m and beyond), Macro Mode (0.3 m – 0.6 m), Normal Mode (0.6 m – 3 m), Landscape Mode (3 m and beyond)
Shutter release Programmed electronic shutter release, 1/2 sec – 1/400 sec.
Exposure control Automatic, Interlocking range (ISO 800) : LV 5 – LV 15.5, Exposure compensation (Hi-Key): +2/3 EV
Flash Built-in, automatic electronic flash, Charging time: 0.2 sec – 7 sec (using a new battery), Flash charging indicator, Fill-in Flash Mode, Effective flash lamp range: 0.3 m – 2.7 m
LCD display Exposure counter (number of unexposed films), Shooting mode (Selfie, Macro, Landscape, Fill-in Flash, Hi-Key, Auto), Self-timer Mode (1 frame/2 frames continuous shooting)
Power supply Two CR2/DL CR2 lithium batteries Capacity: Approximately 40 INSTAX mini 10-pack film packs with new CR2/DL CR2 lithium-ion batteries
Items included Hand strap, strap ring, warranty document, User’s Guide, 2 CR2 lithium-ion batteries
Dimensions & weight 113.7mm x 99.2mm x 53.2mm 281g (excluding the batteries, strap and film)

ENDS-


For UK MEDIA ENQUIRIES/REVIEW SAMPLES please contact:

UK INSTAX Press Office
Email: [email protected]

ABOUT INSTAX:

instax is an instant camera brand marketed by FUJIFILM Corporation. Providing retro-style cameras which instantly print photographs in either mini, WIDE, or SQUARE formats, instax has been capturing one off moments since 1998. Flagship products include the mini 9, mini 70, mini 90, WIDE 300, SP-2 SHARE printer and SQ10 Hybrid.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the country’s most popular photographic and imaging brands.


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