instax announces new Hybrid Instant Camera “instax SQUARE SQ20” for the popular SQUARE format

Capture and print the best moments of moving subjects.

PHOTOKINA 2018, COLOGNE, GERMANY, September 25th, 2018 -FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it will launch “instax SQUARE SQ20” (SQ20) compatible with SQUARE format film as a new addition to the instax instant camera product range. The SQ20 has a variety of functions such as ”Motion Mode” which can print the best moment of a moving subject, and  other new functionality allowing you to now enjoy dynamic photos. The stylish and easy-to-hold design allows this instant camera to be taken anywhere, ensuring you never miss that one-off moment.

The SQ20 offers a wide variety of functions that allow you to enjoy both taking and printing photos. In addition to shooting still images, a new function called “Motion Mode” allows you to shoot  a video of a moving subject (max 15 seconds), select a frame and easily print the best moment—something that has been difficult to achieve before.

The “Time Shift Collage” function allows you to enjoy a new photo shooting experience by taking four images with a time difference, with one click. The special filter “Sequence” can take dynamic photos by adding sequence effects to the image. The camera is also the first in the instax product range to feature a zoom function prior to shooting.

In addition, there is also a selfie mirror located to the side of the lens to help frame selfies perfectly.

As a hybrid instant camera, equipped with a digital image sensor and digital image processing technology, the “instax SQUARE SQ20”allows you to select and edit your favorite images before printing, providing the opportunity for a wide variety of creative photographic expression.

The camera is stylish and easy-to-hold. There are two color variations with matte black to suit any scene and style, and beige for an elegant and fashionable feel. The design of the lens ring—and around the ring—is reminiscent of a water ripple. It not only makes the camera easy to hold but demonstrates a contemporary, new design feature.

The ‘instax SQUARE SQ20’ will be stocked by Amazon and Jessops in the UK.

  1. Product Name:  Instant Camera “instax SQUARE SQ20”
    Beige/Matte Black (available in 2 colors)
  2. Release Date: October 20, 2018
  3. Price: Expected SRP £179.99

Main Features

a) Shoot images and review on the LCD monitor and select your favorite images for printing

The results of all operations including shooting, editing/processing and printing are displayed on the LCD monitor.

b) Moving subjects can be easily captured and dynamic photos can now be printed

  • Frame Grab

By taking a video (max 15 seconds) and using the dial on the reverse of the camera, the camera allows you to select and print just the best moments.

  • Time Shift Collage

This function can take up to 4 images within a time frame at once.  The time difference among images can be adjusted up to 2.0 seconds by 0.2 seconds.

  • Special filter “Sequence”

This function allows you to take dynamic photos by adding a sequence effect to the image.

c) Enjoy editing videos as well as still images adding filter effect

There are a wide variety of editing functions such as a variety of filters including partial color filter function, vignette control, and brightness adjustment. With these kinds of editing effects, various types of shooting and printing can be made for both video and still images.

d) A wide variety of creative photographic expression can be made with double exposure and bulb mode

The camera has special shooting modes such as double exposure that can combine two images onto one image, while the bulb exposure function is useful for night and illumination scenes.

e) Other features

・4.0 x digital zoom

The SQ20 is the first camera with zoom function in the instax product range.

・Selfie mirror

A selfie mirror attached to the side of the lens allows you to check the shooting range of selfies.

f) Stylish and sophisticated design

The camera has an iconic design with a thin, round, symmetrical shape for easy grip. It has a dual shutter system with two shutter buttons – one on the right and one on the left. The design of lens ring and around the ring imitates a water ripple, making the camera easy to hold.

Main Specifications

Image sensor 1/5-in., CMOS with primary color filter
Effective pixels 1920 x 1920
Storage media Built-in memory, microSD/microSDHC memory card
Recording capacity Built-in memory: Approx. 50 files for still image, Approx. 30 sec for video
microSD/microSDHC memory card: Approx. 1000 files per 1 gigabyte
Recording capacity for video microSD/microSDHC memory card: Approx. 3 min per 1 gigabyte
File system Still images: Compliant with Design Rule for Camera File System (DCF), Exif Ver.2.3, Compliant with JPEG and PIM
Video: 800x800x15fps H264 (no sounds)
Focal length Fixed as 33.4mm (35-mm format equivalent)
Aperture F2.4
Auto focus system Single AF (Contrast-detect TTL, equipped with AF illuminator)
Continuous AF (only for video)
Focus range 10cm~∞
Shutter speed 1/7500 sec. to 1/2 sec. (Auto), maximum 10 sec. in Bulb mode
Sensitivity ISO 100 to 1600 (Auto)
Exposure control Programmed AE
Metering 256-segment through the lens (TTL) metering, Multi metering
White balance Auto
Flash Auto/Compulsory flash/Suppressed flash
Effective range: Approx. 50 cm to 2 m
Shooting mode Standard, Double exposure, Bulb mode, Split, Collage, Time Shift Collage
Self-timer Approx. 10 sec./Approx. 2 sec.
Image effect For both still images and video: 16 filters, Brightness adjustment, Vignette
Dedicated to video: 3 filters
Dedicated to still images: 2 filters
Playback function Trimming, Multi image playback
Film FUJIFILM Instant Film “instax SQUARE” (Purchased separately)
Photo capacity 10 prints/pack
Film size 86 mm × 72 mm
Image size 62 mm × 62 mm
Supported image size 800 x 800 dots
Printing solution 12.5 dots/mm (318 dpi, 80 μm dot pitch)
Printing levels 256 levels per color (RGB)
Supported image format JPEG (Some images saved with a photo editing/processing software may not be displayed or printed.), Still image can be extracted from video
Printing time Approx. 12 seconds
Print timing Printing shortly after shooting/Printing after selecting image
Printing function Images on built-in memory/ microSD/microSDHC card
Reprint Printable up to the past 50 prints
(Up to 50 images stored in print history)
Digital zoom Up to 4.0 x in shooting/printing
LCD monitor 2.7-in. TFT color LCD monitor
Pixels: Approx. 230k-dots
Input/Output terminals Micro USB Micro-B (For charging and data communication)
Battery Lithium ion battery (built-in, cannot be removed.)
Charging function Built-in
Printing capacity Approx. 100 prints (From when the battery is charged fully)
*Varies depending on the conditions of use.
Charging time Approx. 3 to 4 hours (Using 0.5 A USB port)
* Varies depending on air temperature.
Dimension 119 mm × 127 mm × 50 mm (W × H × D)
Weight 390 g (excluding film pack and storage media)
440 g (including film pack and storage media)
Supported environment Temperature: 5 ℃ – 40 ℃
Humidity: 20% – 80% (no condensation)

*Specifications above are subject to change for improvement.

For Inquiries On Information In This Media Release, Contact:

Media Contact:

M&C Saatchi PR: [email protected]

Customer Contact:

Please contact your nearest Fujifilm office.

For information on Fujifilm subsidiaries and distributors, please access the following URL.

About instax:

For the past 20 years instax, the instant camera brand from FUJIFILM Corporation, has been creating instant cameras which instantly produce real photographs in either mini, WIDE and SQUARE formats.

instax has changed the way people all over the world capture moments since its launch in 1998, resulting in over 30 million cameras sold to date and the brand becoming the world leader in instant photography. The flagship products include the mini 9, mini 70, mini 90, WIDE 300, SP-2 & SP-3 SHARE printers and now the SQUARE SQ6 & SQ20.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years.

© 2018 FUJIFILM UK Limited. Instax is a trademark of Fujifilm Corporation.

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