Fujifilm unveils new instax commercial ”Now or never.” starring instax global partner, Taylor Swift

Tokyo, Japan, August 23, 2018—FUJIFILM Corporation (President: Kenji Sukeno) has unveiled a new commercial for its instax series of instant cameras, featuring global brand partner and avid instax user, Taylor Swift. The commercial is available to watch online via the official YouTube channel. https://youtu.be/36gkh9BXoHo

Shot by legendary music video director Dave Meyers, the 30-second ad depicts Taylor—currently performing around the world on the TAYLOR SWIFT reputation STADIUM TOURenjoying her instax instant camera. The way instax enables precious moments to be captured and printed on the spot as permanent keepsakes is encapsulated in the campaign slogan: Now or never.

Regarding her love of instax cameras, she added: “There’s something cool about having a photo that tangibly you can hold in your hands right after you took it. It’s a really nice memento from good times.”

Find more exclusive content on the Now or never. Campaign website:
https://ts.instax.com/en/ (Aug 25,2018 JST)

 instax commercial movie ”Now or never.” 30sec. :

Taylor Swift’s comments about the commercial:

Taylor Swift’s comments about instax SQUARE SQ6 Taylor Swift Edition:

instax SQUARE SQ6 Taylor Swift Edition to be released!

Fujifilm will launch “instax SQUARE SQ6 Taylor Swift Edition” and “instax SQUARE Film Taylor Swift Edition” on October 20, 2018.

The “instax SQUARE SQ6 Taylor Swift Edition” features a gold-colored newspaper pattern on a black base for a stylish body with a design similar to Taylor Swift’s latest album “reputation.” In a similar fashion, the ring around the lens is metallic for a luxurious finish that goes well with the gold. A faithful reproduction of Taylor Swift’s autograph is printed on the back of the body. It also includes Taylor Swift exclusive shoulder strap and film case. Original Taylor Swift Edition film, featuring Taylor Swift’s autograph on a black frame similar to the camera, will be released alongside the camera.


For inquiries on information in this media release, contact:

Media Contact:

M&C Saatchi PR: [email protected]

Customer Contact:

Please contact your nearest Fujifilm office.

For information on Fujifilm subsidiaries and distributors, please access the following URL.


© 2018 FUJIFILM UK Limited. Instax is a trademark of Fujifilm Corporation.

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