Fujifilm launches the instax mini 70 instant camera | instax Instant Photography

Fujifilm launches the instax mini 70 instant camera


Fujifilm is delighted to announce the release of the instax mini 70, the latest model to join the highly sought-after instax range of instant cameras by Fujifilm.

Available in six super stylish and fresh colours, including Island Blue, Canary YellowMoon WhiteStardust Gold, Midnight Black & Passion Red the mini 70 produces credit-card sized photos instantly, with the distinctive tone and colour that only comes from instant film photography. Compact and lightweight, the mini 70 offers a fun and nostalgic way of enjoying photography – providing snapshots of life that are instantly tangible and enjoyable.

The rise in popularity of vintage filters in digital photography is incomparable to the artistic and gratifying effect of taking and printing a photo instantly with a Fujifilm instax camera. The recent trend for instant prints has sparked huge demand for instant cameras across the world, and this demand is coming from a generation that has not experienced the joy of instant prints before.

Instant photography has long been associated with the fashion industry, and thanks to its contemporary design, the mini 70 broadens its appeal to the fashion conscious market of both men and women in their 20s and 30s. It’s a perfect style statement for any occasion at any time. Be it a hen or stag do, a wedding or a party, precious memories can be preserved instantly.

In addition to its compact and portable body, the instax mini 70 offers a host of clever features, to make shooting even more fun and accessible for the user. Thanks to the Auto Exposure Control function, the mini 70 automatically detects the surrounding ambient light and adjusts the shutter speed and flash amount accordingly. As a result, images are printed with a natural brightness even when taken indoors, with both the subject and background captured in beautiful clarity.

Selfie mode

The newly added selfie mode ensures instant selfie photos are a guaranteed success every time. The camera automatically adjusts the focal length and brightness to the level optimized for close-up selfie shots. Combined with the dedicated mirror beside the lens, users can check their framing and achieve the best angle and look for their selfie.

The mini 70 is the perfect accompaniment at parties, weddings and large gatherings, ideal for capturing those candid moments! Thanks to the tripod mount and self-timer function, group shots can be also taken and shared easily – collect your memories instantly, and save them forever.

The Landscape mode provides optimum results for those far away shots, whilst the Macro mode is ideal for users wanting to shoot close ups, perfect for foodies or those creating a vintage or artistic display.

Portable, fashionable and stylish, the mini 70 encapsulates the intrinsic values of instant photography.

Why wait? Take, preserve, decorate and share your memories in an instant with the instax mini 70.


Film FUJIFILM instant color film ‘instax mini’ (sold separately)
Film size 86mm x 54mm
Picture size 62mm x 46mm
Lens Retractable lens, 2 components, 2 elements, f = 60 mm, 1:12.7
Viewfinder Real image finder, 0.37 x, with target spot
Focusing Motor-driven 3-range switching (0.3 m – 0.6 m/0.6 m – 3 m/3 m and beyond), Macro Mode (0.3 m – 0.6 m), Normal Mode (0.6 m – 3 m), Landscape Mode (3 m and beyond)
Shutter release Programmed electronic shutter release, 1/2 sec – 1/400 sec.
Exposure control Automatic, Interlocking range (ISO 800) : LV 5 – LV 15.5, Exposure compensation (Hi-Key): +2/3 EV
Flash Built-in, automatic electronic flash, Charging time: 0.2 sec – 7 sec (using a new battery), Flash charging indicator, Fill-in Flash Mode, Effective flash lamp range: 0.3 m – 2.7 m
LCD display Exposure counter (number of unexposed films), Shooting mode (Selfie, Macro, Landscape, Fill-in Flash, Hi-Key, Auto), Self-timer Mode (1 frame/2 frames continuous shooting)
Power supply Two CR2/DL CR2 lithium batteries – Capacity: Approximately 40 INSTAX mini 10-pack film packs with new CR2/DL CR2 lithium-ion batteries
Items included Hand strap, strap ring, warranty document, User’s Guide, 2 CR2 lithium-ion batteries
Dimensions & weight 113.7mm x 99.2mm x 53.2mm – 281g (excluding the batteries, strap and film)


The instax mini 70 will be on sale in the UK from the end of October 2015, available in Island Blue, Canary Yellow, Moon White, Stardust Gold, Midnight Black and Passion Red with a retail price of £99.99 including 10 shots of instax mini film.



UK INSTAX Press Office
Email: [email protected]


instax is an instant camera brand marketed by FUJIFILM Corporation. Providing retro-style cameras which instantly print photographs in either mini, WIDE, or SQUARE formats, instax has been capturing one off moments since 1998. Flagship products include the mini 9, mini 70, mini 90, WIDE 300, SP-2 SHARE printer and SQ10 Hybrid.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the country’s most popular photographic and imaging brands.

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