About this cookie policy

This Cookie Policy explains what cookies are and how we use them on our website. You should read this policy to understand what cookies are, how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used and how to control the cookie preferences. For further information on how we use, store and keep your personal data secure, see Privacy Policy | instax Instant Photography.

You can at any time change or withdraw your consent from the Cookie Declaration on our website. Please note, however, if you do not accept cookies, you may not be able to use certain or all features of our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Your consent applies to the following domain: instax.co.uk

Your current state: Consent Accepted. Allow all cookies (Necessary, Performance, Analytics, Advertisement). Manage your consent.

What are cookies?

Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

As with most online services, our website uses first-party and third-party cookies for a number of purposes. The first-party cookies are owned by us and are mostly necessary for the website to function the right way. 

The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use?

The cookies used on our website are grouped into the following categories.


These cookies are necessary in order for you to be able to access the site and for preferences and your consent to be saved. 


These cookies are used to limit the collection of data when there’s high traffic. 


Analytics cookies are deployed when you visit a website on which a valid analytics tracking code is installed and you have given consent for the cookie to operate and track behaviour. These cookies track what you do on our website in various ways. Since all cookies are browser-specific, if you return to the website via another web browser then a different set of analytics cookies will be deployed, again if you consent to their use. 


Advertising cookies are used for advert targeting/retargeting and behavioral advertising. By adding tags to a page advertisers can track a user or their device across different websites. That helps build a profile of the user based on their habits, so messages can be better targeted to their interests. 

The list below details the cookies we have set on our website and what they do.

_AVESTA_ENVIRONMENT This cookie is set by our newsletter provider Mailchimp and is used when a user subscribes to a newsletter mailing list. It does not store any personal data.
viewed_cookie_policy This cookie is set by our GDPR Cookie Consent plugin and is used to store whether or not a user has consented to the use of cookies. It does not store any personal data.
__cfduid This cookie is provided by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
_gat This is a Universal Analytics cookie and is used to throttle the request rate to limit the collection of data on high traffic sites.
_gid This is a Google Analytics cookie. The cookie is used to store information about how visitors use our website and helps in creating an analytics report of how our website is doing. The data collected includes the number of visitors, the source they have come from, and the pages visited in an anonymous form.
_ga This is a Google Analytics cookie. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for our website’s analytics report. It stores information anonymously and assigns a randomly generated number to identify unique visitors.
GPS This is a Youtube cookie which registers a unique ID for tracking users based on their geographical location
YSC This is a Youtube cookie which is used to track the views of our embedded YouTube videos.
uvc This is an addthis.com cookie and is used to determine the usage of the Addthis.com service.
fr This cookie is set by us to allow Facebook to show relevant advertisements to website visitors and measure and improve the advertisements. The cookie also tracks the behaviour of the visitor across the web on sites that have the Facebook pixel or Facebook social plugin.
_fbp This cookie is set by us to allow Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
VISITOR_INFO1_LIVE This is a Youtube cookie which is used to track the information of the embedded YouTube videos on our website.
IDE This is a Google DoubleClick cookie. The cookie stores information about how a user uses our website and any advertisement the user visited before visiting our website. This is used to present a user with ads that are relevant to them according to their user profile.
NID This is a Google cookie and is used to create a profile based on user’s interest and display personalized ads to the user.


Below you will find further information about the third parties whose cookies are deployed on our website and what they do with your data. 


When used in this Cookie Policy “Google” means Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics/Universal Analytics cookies

The information generated by these cookies is usually transmitted to a Google server in the USA and stored there. Google complies with the EU-US Privacy Shield Agreement and is registered with the US Department of Commerce’s ES-US Privacy Shield Program (for details and individual registrations go to www.privacyshield.gov). However, if IP anonymisation is activated on this website, your IP address will be truncated by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google uses this information on our behalf to evaluate the use of our website by you, to compile reports on the website activities and to provide other services related to the website and internet usage to us.

Please note that we use the code “ga(‘set’, ‘anonymizeIp’, true);” to ensure the anonymous collection of IP addresses (so-called IP masking). As a result, IP addresses are processed in shortened form, which means that direct personal reference can be excluded.

For more information about privacy in connection with Google Analytics and Universal Analytics, please visit: https://support.google.com/analytics/topic/2919631?hl=en&ref_topic=1008008.

You can prevent the collection by Google of the data generated by Google Analytics and/or Universal Analytics cookies and related to your use of our website (including your IP address) as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link http://tools.google.com/dlpage/gaoptout.

Doubleclick cookie

Doubleclick by Google uses a cookie to show you advertisements that are relevant to you. Your browser will be assigned a pseudonymous identification number (ID) to check which ads have appeared in your browser and which ads have been viewed. The cookie does not contain any personal information. Using the DoubleClick cookie allows Google and its affiliate websites only to serve ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google for evaluation to a server in the USA and stored there. A transfer of the data by Google to third parties takes place only due to legal regulations or in the context of data processing relationships.

Furthermore, you can prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of such data by downloading and installing the browser plug-in available under the DoubleClick Deactivation Extension link (https://support.google.com/ads/answer/7395996?hl=en. Alternatively, you can opt out of DoubleClick cookies via Advertising Settings on Google (https://adssettings.google.com ) or on the Digital Advertising Alliance website (http://www.youronlinechoices.com).

Further information about these and other Google cookies is available at https://policies.google.com/technologies/types


Facebook-Pixel – Re-Marketing / Re-Targeting

We use the Facebook Pixel online retargeting technology from Facebook of 1601 South California Avenue, Palo Alto, CA 94304, USA. These technologies allow us to specifically target those users with online advertising who are already interested in our products on our partners’ websites. For this purpose so-called counting pixels is integrated on our website. When accessing our pages, a connection between your browser and the server of Facebook is established via the counting pixel. This allows Facebook to associate your visit to our pages with your Facebook account (if existing) and to see if Facebook ads have been successful. This serves us for statistical and market research purposes. We do not have exact information of the content of the data transmitted to Facebook and its use by Facebook. However, when using such tools, we make sure that our partners, in addition to the IP address, are not provided with any known data records, such as e-mail addresses or telephone numbers of our customers. Further information on the “Facebook Pixel” can be found in the Facebook privacy policy at https://www.facebook.com/about/privacy/.

If you do not wish to use such a cookie, you can prevent the use of online retargeting technologies. If you are a Facebook user, this setting can be made directly in your account. This link takes you directly to the appropriate setting: https://www.facebook.com/ads/website_custom_audiences/. If you are not a Facebook user, you can set an opt-out cookie using a browser check. This offers e.g. following page: http://www.youronlinechoices.com.


We use the AddThis online remarketing technology. The AddThis uvc cookie is one of the cookies used to track usage of the Addthis.com service. It allows a user to share a webpage with many social sites. AddThis is the world’s largest content sharing platform. It gives end users a simple and easy way to share content across the social web, and provides publishers with increased web traffic and in-depth analytics. AddThis is owned and operated by Oracle America, 500 Oracle Parkway, Redwood Shores, CA 94065, USA.  When someone visits a website running the AddThis service (known to Oracle and AddThis as a ‘Publisher Site’), Oracle and Oracle Partners set cookies and fire pixels to collect AddThis Data to enable the synchronization of internal unique identifiers between AddThis and our third party partners and to facilitate online behavioural advertising as described in detail in the Privacy Policy at https://www.oracle.com/legal/privacy/addthis-privacy-policy.html

Further information on the AddThis cookie and pixel partners can be found at https://www.addthis.com/privacy/pixel-partners/

By using our website, you agree to the processing of the data collected about you by us and other third parties in the manner described above, the data processing and the stated purpose. 

How can I control my cookie preferences?

You can manage your cookie preferences by clicking on the “Settings” button and enabling or disabling the cookie categories on the popup according to your preferences.

Should you decide to change your preferences later in your browsing session, you can click on the “Cookies” tab on your screen. This will display the consent notice again, enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more on how to manage and delete cookies, visit wikipedia.org, www.all aboutcookies.org.