YOU’RE UNIQUE, CREATIVE AND COLOURFUL – JUST LIKE US!

And that’s why we want to celebrate the spirit of every instaxer. You’re the ones who go against the norm, the poets at heart, the wild cards.
The ones who know that an instax is the only camera that can capture your originality – and bring unique moments into the world.

Real, authentic and true.

And that’s why we want to celebrate
the spirit of every instaxer.
You’re the ones who go against the norm,
the poets at heart, the wild cards.

Real, authentic and true.

SAY HELLO TO FILL THE WORLD WITH ONE-OFFS!

We want to show the world at its most colourful in the way only instax can – through unique images.
And it’s why we’re asking instaxers everywhere to help us do it.

THE #FILLTHEWORLD ADS

To launch #FILLTHEWORLD, we filmed three TV spots.
Each one features a one-off moment at an unforgettable house party – all captured on instax.

First up is our LOVE film.
Cue young romance and an unexpected surprise:

Next is our LAUGHS film.
We captured a perfectly-timed photobomb… and the perfect reaction:

Next is our LAUGHS film.
We captured a perfectly-timed photobomb…
and the perfect reaction:

And for our DANCE film,
who’d have thought throwing shapes would fit so well into an instax frame?

BE PART OF IT

All you have to do is shoot your own original and share it with us, remembering to use the #FILLTHEWORLD hashtag.
Every month or so, there’ll be a new theme to inspire you. It could be LOVE, LAUGHTER, DANCE or PRIDE, or maybe even GIRL POWER.
Whatever it is, we want to see what each one means to you – all using instax.

So take that one-off shot and share it with the world!

All you have to do is shoot your own original and share it with us, remembering to use the #FILLTHEWORLD hashtag.
Every month or so, there’ll be a new theme to inspire you. It could be LOVE, LAUGHTER, DANCE or PRIDE, or maybe even GIRL POWER.

So take that one-off shot and share it with the world!

#FILLTHEWORLD

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